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July 21, 2011

DEGRASSI Still Head of the Class As Season 11 Premiere Grows 11% on MuchMusic

July 19th, 2011 - TV, eh?

Last night MuchMusic viewers laid claim to the DEGRASSI franchise as Season 11 of the recently Emmy®-nominated series was the #1 non-sports specialty program in Canada in the key P12-34 demo. Part One of the one-hour premiere drew 175,000 viewers P12-34, an 11% increase over last year’s premiere. More than half a million unique TV viewers (577,000) watched some portion of the two-part premiere. The debut marked the return of the successful telenovela format to Much, with new episodes airing Monday-Thursday at 9 p.m. ET, through to September 1 on Much, MuchHD, and MuchMusic.com.

To kick-off the new season, MuchMusic held a special screening at its headquarters in downtown Toronto, where more than 500 screaming fans gathered in the parking lot to mingle with the cast, sending hearts and twitter aflutter. During the broadcast, both “Bianca” and “Keke Palmer”, characters appearing in the first episode, trended in Canada on Twitter.

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