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August 30, 2013

August 30th News Report from your Los Angeles Representative

TORONTO ONTARIO film office - A partnership of the Ontario Media Development Corporation, City of Toronto and FilmOntario.
WEEKLY UPDATE August 30, 2013
from Kelly Graham-Scherer, Los Angeles Representative -

Happy Friday everyone,

The pledge of new Los Angeles mayor Eric Garcetti to make California's film and television production industry a priority was in the news again this week. Variety published a comprehensive feature outlining the woes of the industry, the strategic targets that Garcetti favors and the challenge he will face convincing lawmakers in Sacramento to make state incentives more competitive. I encourage you to read the story on Variety's web site where it has generated more than 430 reader comments.

Whatever Garcetti may accomplish, one major studio this week cast a clear vote of confidence in California's future as a production leader. In a front page spread this week the L.A. Times trumpeted he news that ABC Disney has green-lit the development of a half million square feet of studio space, multiple sound stages and writers bungalows in Santa Clarita, a suburban area about a half hour north of downtown Burbank. As detailed below, the L.A. County supervisor says the project will create thousands of jobs and $533 million in annual economic activity and revenue for the county and state.,0,6447376.story

With Netflix's House of Cards earning 14 Emmy nominations this year, the debate over the ultimate demise of traditional television networks has only intensified. The Los Angeles Times this week published a must-read feature on the evolution of Netflix and the way its colorful founder Ted Sarandos has turned Hollywood convention on its ear.,0,1864697.htmlstory

Time magazine's business columnist Rana Foroohar this week took an in-depth look at "cord-cutting". In a piece titled "The End of TV as We Know It" Foroohar argues that, "while cable companies and networks bicker, consumers are staging a video revolution".,9171,2149608,00.html

If you're looking for a light but engaging read this week, take a look at the article below from Forbes, which lists "The Best and Worst Marketed Movies of Summer 2013." I'm not sure I agree with the author who criticizes the marketing of two blockbusters which grossed $500 and $800 million respectively, but I enjoyed reading his perspective on studio advertising campaigns.

And finally this week, the Toronto Star also published a fun read, profiling the homeowners and the house used by crews filming the upcoming remake of the classic horror film Carrie. As detailed below, the use of the home as a film location proved a boom for the owners and a lot of fun for the whole neighborhood.

You'll find the full text for the linked articles below my signature. Please feel free to distribute this e-mail widely and to get in touch with me with comments or links for inclusion.

Warmest regards,

Kelly Graham-Scherer
Los Angeles Representative
Toronto/ Ontario Film Office

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